Tracy Doyle
Portfolio Site

A new portfolio website was designed for Tracy Doyle, a 
New York-based Creative Director, storyteller, and brand consultant who works with prestigious luxury and fashion clients such as CHANEL, MaxMara, Theory, Tiffany & Co., and Gucci. The website was designed communicate her intelligent, sophisticated, and bold creative approach and present her projects in an engaging way. 

The portfolio was chosen as Site of the Week as soon as it launched and eventually selected as one of Semplice’s Best Portfolios of 2020


Website Design, Luxury

Creative Director: Tracy Doyle

Designer: Shirley Wang

Semplice™: Best Portfolios of 2020
The DESK by Tobias Van Schneider: 
Inspiring Portfolios

A bold, purely typographic homepage lists the prestigious clients Tracy has worked with. Type is aligned on the right, contradicting typical left-alignment as a nod to Tracy’s original and innovative approach to digital storytelling.

More extensive project lists for brands such as CHANEL are tucked away in an accordion menu to reduce clutter, creating a cleaner, more pleasant user experience.

© Shirley Wang

© Shirley Wang 2021