The Blue Planet Tour

Brand Experience

A Blue Planet Tour is a series of live orchestral performances of the soundtrack from Blue Planet II, the award-winning BBC nature documentary. A visual identity and campaign assets were designed to capture the style and feeling of the luminous score composed by musical maestro Hans Zimmer, promote the concert tour, and the original TV series.

Digital Experience

Designer: Shirley Wang

Inspiration for the visual identity came from the series’ main theme song The Blue Planet, which you can listen to here.

As part of the design process, adjectives and shapes or forms that came to mind while listening to the track were sketched out. The sketches went on to inform the branding.

© Shirley Wang

© Shirley Wang 2021