COLOUR PALETTE
The brand colours were inspired by the warm, rich colours of British cuisine and the English countryside.

TYPOGRAPHY
Headings are set in P22 Underground, paying homage to the brand’s British roots, whilst body text live as Museo Slab, a quirky and friendly slab serif. Its large counters are inviting and increase legibility at small scales on print packaging, as well as digital platforms.




© Shirley Wang




© Shirley Wang 2020